Can I read Strategic Social Media Management : Theory and Practice on EtoBox?

Strategic Social Media Management : Theory and Practice by Karen E. Sutherland is a nonfiction available to read on EtoBox.

What is Strategic Social Media Management : Theory and Practice about?

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experienc

Who reads Strategic Social Media Management : Theory and Practice?

Author

Karen E. Sutherland

Publisher

Springer Singapore : Imprint: Palgrave Macmillan

Published

2020

Language

EN

ISBN

9789811546570

Category

nonfiction

Subjects

Science, Management, Sociology