About this document
Ansoff by Zezinho Andrada is a document available to read on EtoBox.
This document outlines a method for evaluating diversification strategies by first forecasting long-term trends and contingencies. It then defines different product-market strategies including market penetration, market development, product development, and diversification. The final strategy of diversification requires evaluating new skills, techniques, and facilities and represents a distinct break from a company
- Author
- Zezinho Andrada
- Language
- EN