About this document
Psychological Pricing in Online Food Retail by Sawsan Ibrahim د. سوسن ابراهيم is a document available to read on EtoBox.
This study analyzes the prevalence of psychological pricing, specifically nine-ending prices, in online food retailing at Amazon Fresh. The findings reveal that over 70% of prices end in the digit 9, indicating that psychological pricing is utilized similarly to traditional grocery stores, particularly for
- Author
- Sawsan Ibrahim د. سوسن ابراهيم
- Language
- EN