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What is Cultural Differences in Negotiation about?

Cultural differences can significantly impact business negotiations and outcomes. A case study analysis of negotiations between Toyota and US stakeholders and Disney with the Chinese government found that understanding the other culture and building relationships led to successful deals. Conversely, a Swiss company failed to secure a contract in Saudi Arabia by not appreciating the importance of hospitality and personal connections. Communication styles and expectations around relationship building must be

Author

Jiny

Language

EN