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In 1994, General Mills and Kellogg announced significant reductions in promotional spending, which industry analysts viewed positively, though concerns arose about competitors potentially increasing their promotional efforts. General Mills faced additional challenges due to a supplier issue that impacted its sales volume, while other companies like Post and Quaker capitalized on the situation by increasing their promotional activities. By early 1995, the cereal industry experienced its first volume decline

Author

Amar Kashyap

Language

EN