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What is Consumer Preferences: Online vs. Offline Retail about?

This survey analyzes consumer preferences between online and offline retail, highlighting factors such as convenience, trust, and customer service that influence shopping behaviors. Findings indicate that while online shopping is preferred for its accessibility and variety, offline retail maintains value through direct product interaction and trust. The COVID-19 pandemic has accelerated online shopping trends, yet a balanced future with both platforms co-existing is anticipated, alongside interest in techno

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EN