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What is Visual Merchandising about?

This document outlines a proposed research project on the contribution of visual merchandising to retail revenue generation. The student, Piyush Agrawal, will conduct descriptive research through interviews and observations to understand visual merchandising strategies and how tools like displays and signage attract customers and increase footfall and profits. The objective is to study the effect of visual merchandising on consumer behavior. Secondary research will include online sources on retail, visual m

Author

Piyush Agrawal

Language

EN