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About this Business, Management and Accounting article
To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook by Zhang, Jie; Sung, Yongjun; Lee, Wei‐Na is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Zhang, Jie; Sung, Yongjun; Lee, Wei‐Na
- Publisher
- Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald (ISSN 1935-5181)
- Published
- 2010
- Field
- Business, Management and Accounting (Social Sciences)