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The Content Trap : A Strategist's Guide to Digital Change by Bharat Narendra Anand is a business book available to read on EtoBox.

What is The Content Trap : A Strategist's Guide to Digital Change about?

“My favorite book of the year.” —Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but fr

Who reads The Content Trap : A Strategist's Guide to Digital Change?

Author

Bharat Narendra Anand

Publisher

Random House Publishing Group

Published

2019

Language

EN

ISBN

9780812995381

Category

business

Subjects

Business, Education, Science

Rating

4.24 / 5 (149 ratings)

Updated

2026-03-14