About this document
Visual Complexity in Social Media Images by Hesham Mohamed Yassin is a document available to read on EtoBox.
This study investigates the impact of visual complexity in firm-generated social media images on consumer liking. It identifies two types of visual complexity—feature complexity and design complexity—and finds that their relationships with consumer liking are non-linear. The research provides a nuanced framework for understanding how different aspects of visual complexity influence consumer engagement on social media platforms like Instagram.
- Author
- Hesham Mohamed Yassin
- Language
- EN