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About this Business, Management and Accounting article
Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns by Mowery, A.; Riedesel, P.; Dreher, M.; Schillo, B. A.; Saul, J. E. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Mowery, A.; Riedesel, P.; Dreher, M.; Schillo, B. A.; Saul, J. E.
- Publisher
- Taylor and Francis Group; SAGE Publications; SAGE Publications Inc. (ISSN 1524-5004)
- Published
- 2016
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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