About this document
Brand Loyalty in Two-Wheeler Market by liyakat_khan is a document available to read on EtoBox.
This document is a term paper on consumer behavior towards two wheelers in India. It includes an introduction to the two wheeler industry in India, outlining its evolution since the 1950s. It then provides a current scenario of the two wheeler market in India, noting that annual motorcycle sales are expected to exceed 10 million by 2010. It also summarizes market share and sales growth of major companies like Bajaj Auto, TVS Motors, and Hero Honda over the 2005-2006 period. The document contains additional
- Author
- liyakat_khan
- Language
- EN