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Epic Content Marketing : How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Pulizzi, Joe is a business book available to read on EtoBox.

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**NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE**Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. Once we hook customers in with epic content, they reward us by sending our sales through the roof. **Epic Content Marketing provides everything you need to:****\* Determine what your content niche should be to attract an

Who reads Epic Content Marketing : How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less?

Author

Pulizzi, Joe

Publisher

McGraw-Hill School Education Group

Published

2013

Language

EN

ISBN

9780071819893

Category

business

Subjects

Marketing, Management, Fiction

Rating

4.04 / 5 (576 ratings)

Updated

2026-03-14