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Strategic Communication Planning Guide by Paola Labajo is a document available to read on EtoBox.

What is Strategic Communication Planning Guide about?

The document provides guidance on conducting an environmental scan and setting objectives for a strategic communication plan. It advises to analyze the political, economic, social and technological factors (PEST analysis) and consider strengths, weaknesses, opportunities and threats (SWOT analysis). When setting objectives, they should be specific, measurable, achievable, realistic and time-focused. The objectives should support the overall business goals of the initiative rather than being communication ob

Author

Paola Labajo

Language

EN