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Teen Impulsive Clothing Purchases on Amazon by Rosechell Aguan is a document available to read on EtoBox.

What is Teen Impulsive Clothing Purchases on Amazon about?

This study investigates the impulsive buying behavior of teenagers purchasing clothing through Amazon in Telangana, revealing that a majority of respondents are aged 17-19 and have a B.Sc. or B.Tech. degree. The findings indicate that while 41.54% of teenagers buy clothing online, concerns about clothing quality and additional costs are prevalent among impulsive buyers. The research highlights the influence of social media and peer recommendations on teenagers

Author

Rosechell Aguan

Language

EN