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What is Determinants of White and Fatt about?

This study investigates the determinants of white and fatty fish consumption among Croatian and Italian consumers, focusing on sociodemographic characteristics, perceived risks, health and nutritional motives, and taste preferences. Data from a representative sample of 977 participants in Croatia and 967 in Italy revealed that health motives and taste preferences positively influence fish consumption, while financial risks negatively impact it. The findings suggest that targeted policy and marketing strateg

Author

ngothienha2006

Language

EN