About this document
Cigar Micro-Moments Strategy Overview by Ankit Chandra is a document available to read on EtoBox.
Cigars International aims to shift its strategy from a promotional acquisition model to one focused on superconsumer micro-moments, which are high-value instances when cigars are chosen or shared. The current market conditions show declining active customers and rising promotional costs, threatening EBITDA margins. By creating a new category around cigar micro-moments, CI seeks to enhance customer lifetime value and recover lost margins over the next 12-24 months.
- Author
- Ankit Chandra
- Language
- EN