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What is The Mediating Roles of Service Experience and Satisfaction about?

This study investigates how the servicescape influences customer loyalty and electronic word-of-mouth (e-WOM) through service experience and customer satisfaction as mediators. Using data from 420 patrons of nature-themed cafés in Thailand, the research confirms that servicescape significantly enhances both service experience and customer satisfaction, which in turn fully mediate its effects on loyalty and e-WOM. The findings provide insights into the distinct psychological pathways through which the servic

Author

tronghoahiep

Language

EN