About this document
Crowdfunding Motives of Moroccan Micro-Entrepreneurs by daba is a document available to read on EtoBox.
The study investigates the motivations behind crowdfunding adoption among micro-entrepreneurs in Morocco, identifying six key motives such as financing needs and network-building. It highlights how these motives vary based on entrepreneur characteristics, including gender, age, education, and sector, as well as the type of crowdfunding model used. The findings suggest that enhancing competencies is a more significant motive in emerging markets compared to developed contexts.
- Author
- daba
- Language
- EN