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What is Media Planning in Advertising Explained about?
A media planner is responsible for selecting the appropriate media outlets and scheduling for advertising campaigns. This involves determining which media sources like television, newspapers, magazines, etc. are best suited to reach the target audience. The media planner must consider factors like budget, audience demographics, media costs and develop a yearly media plan. Media planning is important because it helps disseminate advertising messages effectively and strategically allocates often limited adver
- Author
- Namita Kulkarni
- Language
- EN