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Travel Vlogs and Destination Image Analysis by Marlouise Rae Atienza is a document available to read on EtoBox.

What is Travel Vlogs and Destination Image Analysis about?

This thesis explores how destination images are portrayed in online travel vlogs. The author analyzes 10 vlogs about Chongqing, China to identify concepts, categories, themes, and factors that influence destination image formation in vlogs. 84 concepts were identified and grouped into 20 categories across 7 themes. 18 categories constitute the cognitive image and 2 themes constitute the affective image. The overall image is represented by 2 additional themes and impacted by both cognitive and affective imag

Author

Marlouise Rae Atienza

Language

EN