About this document
2023 Digital Marketing Insights by John Ajagbe is a document available to read on EtoBox.
This document discusses trends in digital marketing for 2023. It focuses on two key trends: 1. Scrappy content is thriving, as brands create unpolished, low-budget content that performs well socially. Examples given are a viral Coinbase Super Bowl ad and brands like Pleasing, Mailchimp, and Duolingo finding success on TikTok with improvised videos. 2. Influencer marketing is evolving, with a distinction emerging between large influencers and smaller content creators. Brands are working more with content
- Author
- John Ajagbe
- Language
- EN