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What is Channel Partner Selection Strategies about?

Group 7 presented their channel partner selection report which included discussing target markets, channel design strategies, and factors for motivating channel members using various power bases. The report covered topics such as customer classification, rules for customer coverage, terminating channel partners, mass markets versus target markets, and elements to consider for channel analysis. Presenters were Sarmiento, Eroza, Castro, Ongque, and Refuya.

Author

Shiela Mae Arguelles

Language

EN