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Evolution and Nature of Service Marketing by anashussain is a document available to read on EtoBox.

What is Evolution and Nature of Service Marketing about?

This document discusses key concepts in services marketing. It covers the evolution of service firms towards greater focus on customer satisfaction and new product development. It also outlines the services marketing triangle which emphasizes the interactions between a company, its employees, and customers. Additionally, it discusses the service marketing mix of people, physical evidence, and processes. Finally, it explores new avenues that services marketing is utilizing, such as social media, the internet

Author

anashussain

Language

EN