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What is Strategic Brand Management Overview about?

This document provides an overview and agenda for an introductory class on strategic brand management. It discusses what will be covered in the class, including course objectives, format, and performance evaluations. The course objectives are to understand branding, brand building in different contexts, models of brand equity, and applying concepts through examples and projects. The class format will include discussing concepts, illustrating applications, and questions for discussion. Performance will be ev

Author

divyangkvyas

Language

EN