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What is Evolution of Marketing in Tourism about?

The document outlines the evolution of marketing from the production-oriented era to the modern relationship marketing era, highlighting the importance of understanding customer needs and building long-term relationships. It emphasizes the significance of marketing in tourism, including identifying target markets, attracting customers, and differentiating from competitors. Additionally, it discusses market segmentation in tourism, the steps for conducting market research, and the marketing mix, which includ

Author

polovw1417

Language

EN