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What is Nutrigrand Granola Bar Marketing Plan about?

This document presents a marketing project for the commercialization of granola bars called Nutrigrand. The project was developed by students from CUN University as part of a marketing fundamentals course. The document includes an executive summary of the project, objectives, product analysis, competition, and proposed marketing strategies such as low pricing, social media advertising, and a website to position the product.

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ScribdTranslations

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EN