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About this Business, Management and Accounting article
The Story Is As Good As the Real Thing: Early Customer Input on Product Applications of Radically New Technologies by Ellis A. van den Hende; Jan P. L. Schoormans is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Ellis A. van den Hende; Jan P. L. Schoormans
- Publisher
- John Wiley and Sons; Wiley (Blackwell Publishing); Blackwell Publishing Inc.; Wiley (ISSN 0737-6782)
- Published
- 2012
- Field
- Business, Management and Accounting (Social Sciences)
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