About this document
Marketing Assessment Guidelines A222 by Aisyah Aliah is a document available to read on EtoBox.
This document provides assessment guidelines for the BPMM1013 Principles of Marketing course. It outlines that students will be assessed through courseworks (60%), two quizzes (10% each), a mid-semester exam (20%), a group project (20%), and a final exam (40%). The guidelines describe the format, topics, dates, and platform for each assessment. It also includes a scenario for the group project that involves analyzing a proposal to gender-segment two public universities in Malaysia.
- Author
- Aisyah Aliah
- Language
- EN