About this document
Marketing Environment Analysis Report by ScribdTranslations is a document available to read on EtoBox.
This document describes the factors of the internal and external environment that affect the marketing of an organization. It explains that the internal environment includes variables such as the resources and technology of a company, while the external environment includes the microenvironment formed by suppliers, consumers, and intermediaries, and the macroenvironment composed of political, economic, and social factors. Finally, it delves into the elements of the microenvironment such as suppliers, consum
- Author
- ScribdTranslations
- Language
- EN