About this scholarly article

The Role of Online Trust and Satisfaction in Building Loyalty Towards Online Retailers: Differences Between Heavy and Light Shopper Groups by Zhang, Zhenji; Shen, Zuojun Max; Zhang, Juliang; Zhang, Runtong is a scholarly article available to read on EtoBox.

Author

Zhang, Zhenji; Shen, Zuojun Max; Zhang, Juliang; Zhang, Runtong

Publisher

Springer Berlin Heidelberg

Published

2015