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The Devil Wears Prada Advertisements of Luxury Bra - 260409 - 225245 by Radan Arifin Putra is a document available to read on EtoBox.
The study investigates how luxury brand advertisements evoke feelings of social exclusion among Chinese consumers. Through three experiments, findings reveal that exposure to luxury ads leads participants to perceive models as more rejecting, increases expectations of social rejection, and decreases life satisfaction, particularly for those with high rejection sensitivity. Overall, the research suggests that luxury advertisements reinforce social segregation and evoke negative emotional responses related to
- Author
- Radan Arifin Putra
- Language
- EN