About this document

Sales Promotion Impact on Consumer Interest by Second Home Catering is a document available to read on EtoBox.

This document summarizes a study that examined the relationship between sales promotions used by Happybag, a local fashion brand in Bandung, Indonesia, and consumer purchase interest. Specifically, it looked at price discounts, bonus packs, and contests promoted on Happybag

Author

Second Home Catering

Language

EN