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About this Social Sciences article

How Does Media Richness Contribute to Customer Loyalty to Mobile Instant Messaging? by Tseng, Fan-Chen; Cheng, Edwin; Li, Kai; Teng, Ching-I is a Social Sciences article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Social Sciences.

Author
Tseng, Fan-Chen; Cheng, Edwin; Li, Kai; Teng, Ching-I
Publisher
Emerald Group Publishing Limited; Emerald (MCB UP ); Emerald Group Publishing Ltd.; Emerald (ISSN 1066-2243)
Published
2017
Language
EN
Field
Social Sciences

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