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Atkinson L 2013 Smart Shoppers Using QR by aditya reddy is a document available to read on EtoBox.

What is Atkinson L 2013 Smart Shoppers Using QR about?

This document discusses a study exploring whether consumer trust, involvement, and tendency to share information (market mavenism) predict willingness to use QR codes for mobile advertising about sustainable products. The study uses a survey of 401 Americans and finds government trust, interest in ethical purchasing (

Author

aditya reddy

Language

EN