About this document
International Marketing Insights by Retno Dewanti by Retno Dewanti Azizah is a document available to read on EtoBox.
This document contains responses to questions about international marketing. It defines international marketing as marketing activities that go beyond one country by distributing goods, services, or ideas to consumers in various countries. It provides examples of how different types of products - industrial, consumer, and services - are marketed internationally and may require modifications. It also gives examples of how culture can impact advertising in terms of directness, use of comparisons, humor, gende
- Author
- Retno Dewanti Azizah
- Language
- EN