Can I read Rural Communication Strategy in India on EtoBox?

Rural Communication Strategy in India by Komal Makkad is a document available to read on EtoBox.

What is Rural Communication Strategy in India about?

This document discusses communication strategies for rural markets in India. It notes the challenges of communicating with rural audiences due to low literacy, limited media reach, and heterogeneous cultures and languages. Effective rural communication requires understanding rural consumer mindsets and values. Advertisements for rural audiences should be simple, entertaining, avoid complex graphics or suggestive content, and use locally relevant elements like popular stars. Non-conventional rural media that

Author

Komal Makkad

Language

EN