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Tata Salt has been the number one branded salt in India since its launch in 1983. It established itself as a trusted national brand through marketing campaigns emphasizing its hygienic production and role in combating iodine deficiency. In the 2000s, Tata Salt launched the "Desh Ka Namak" campaign connecting the brand to Indian values and patriotism. This successful campaign rejuvenated the brand and established it as a national icon. More recently, Tata Salt has reinforced its emotional connection to consu

Author

Prerna Mathur

Language

EN