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What is Marketing Principles Overview about?

This document provides an overview of marketing principles and strategies. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document then discusses the history of marketing, noting that while marketing activities have long existed, it is a relatively new academic discipline. It also outlines some of the early economic theories that were rel

Author

Jofanie Merida

Language

EN