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What is Store Layout Effects on Consumer Behavior about?

This study examines the impact of store layout on consumer buying behavior in convenience stores in Kwa Mashu, highlighting that a well-designed layout influences shopping experience and customer loyalty. A survey of 400 respondents revealed significant concerns regarding store appearance, merchandise display, and accessibility, which affect consumer satisfaction and shopping patterns. Recommendations for store owners include improving layout and service strategies to enhance customer experience and increas

Author

yyen6553

Language

EN