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Understanding Consumer Information Search by kj201992 is a document available to read on EtoBox.
What is Understanding Consumer Information Search about?
Consumers search for information internally from their own memory and experiences, and externally from commercial and public sources, to help solve problems and make purchasing decisions. This information search process involves perception, where consumers receive, select, organize, and interpret information to understand the world. The selective perception process during information search includes selectively exposing oneself to, paying attention to, comprehending, and retaining promotional messages based
- Author
- kj201992
- Language
- EN