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What is Marketing and Distribution Strategies about?
The document discusses the distribution and marketing of goods. It explains that distribution is important for moving products from the point of production to the point of sale. It also describes different distribution channels such as direct sales, short channels with few intermediaries, and long channels with more intermediaries. Additionally, it mentions the importance of collaboration between logistics and marketing to meet customer needs.
- Author
- ScribdTranslations
- Language
- EN