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What is Ims-New Product Launch Effectiveness about?
Rose Schuett, director, Marketing - launch management, talks about launching a new product. Success is defined in the first 3 to 4 quarters 60% of monthly volume at year 3 achieved in first 12 months (CAN) reduced time to peak sales 18 16 14 12 Years since launch Years to US$ 2 billion Years Faster to reach us$ 2 billion sales
- Language
- EN