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Promotion Strategies in Pakistani Advertising by Vishal Malhi is a document available to read on EtoBox.

What is Promotion Strategies in Pakistani Advertising about?

Promotion includes all marketing communications tools used to inform, persuade, and remind target audiences about products and services. Promotion aims to influence consumers and includes advertising, personal selling, public relations, and sales promotions. Integrated marketing communications coordinates all promotional activities to maximize impact on consumers. Advertising in Pakistan has evolved significantly with the growth of television, radio, and digital media channels. However, consumers have also

Author

Vishal Malhi

Language

EN