About this document

AI by Gabriel DAnnunzio is a document available to read on EtoBox.

This research investigates the adoption and impact of artificial intelligence (AI) in digital marketing among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The study finds that while 72% of MSME respondents have a basic understanding of AI, only 44% have implemented AI tools, indicating a gap between knowledge and practice. The results suggest that AI positively influences marketing effectiveness and sales, highlighting the need for training and support to enhance AI integration in MSME marketi

Author

Gabriel DAnnunzio

Language

EN