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Proton by Redha Azmei is a document available to read on EtoBox.

Proton, the Malaysian national car maker, had enjoyed protectionist-enabled success in the domestic and some international markets over the prior two decades through technical partnerships. However, the liberalization measures announced in 2009 presented Proton with challenges from increased competition. A multinational automaker saw opportunity in Proton/Malaysia and hired consultant Saiful Alawi to review Proton and advise on potential investment or collaboration opportunities.

Author

Redha Azmei

Language

EN