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What is Consumer Behavior Course Overview about?

This document provides information about a consumer behavior course offered at TAPMI Management Institute in Manipal, India. The course is offered as part of the PGDM program for the 2018-2020 batch. It is a 3-credit course taught over 30 hours by two core instructors. The course aims to provide in-depth knowledge of consumer behavior fundamentals with a focus on consumers as individuals, decision makers, and those influenced by culture. It emphasizes the consumer decision process and implications for bus

Author

Kushal Kanungo

Language

EN