Can I read Consumer-Centric Category Management (How to Increase Profits by Managing Categories Based on Consumer Needs) on EtoBox?

Consumer-Centric Category Management (How to Increase Profits by Managing Categories Based on Consumer Needs) by Nielsen, AC; Karolefski, John; Heller, Al is a scholarly article available to read on EtoBox.

What is Consumer-Centric Category Management (How to Increase Profits by Managing Categories Based on Consumer Needs) about?

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from ""trip management"" to ""aisle management"" to ""customer management.""

Author

Nielsen, AC; Karolefski, John; Heller, Al

Publisher

John Wiley & Sons, Incorporated

Published

2012

Language

EN

ISBN

9781119201632