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What is Social Media Adoption in Small Businesses about?

This study investigates the factors influencing social media adoption by small businesses in the U.S., highlighting the limited existing literature on this topic. Through interviews with 27 small business owners, the research identifies motivations for using social media, such as enhancing customer relationships and increasing sales, while also recognizing the challenges faced due to resource constraints. The findings contribute to a decision support model that outlines critical factors for successful socia

Author

Amira Messaoud

Language

EN