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Direct Marketing Case Study: Furniture by Jinal Tanna is a document available to read on EtoBox.

What is Direct Marketing Case Study: Furniture about?

The document provides a case study for a direct marketing campaign for Style Plus Furniture. It outlines the target audiences, product offerings, pricing, incentives, guarantees, services, lead generation strategies, database management processes, and methodology/channels to be used. The key audiences are individuals in Maharashtra between ages 25-65 from middle and upper middle class backgrounds, as well as small/medium/large businesses. Product offerings include a range of stylish, high quality furniture

Author

Jinal Tanna

Language

EN